Android or iOS?
It is estimated that the Apple app store makes $5.1 million per day while the Google play store is somewhat further down the revenue ladder at $1.1 million per day and according to estimates by Citigroup analyst Mark May, Google Play only, and I say ‘only’ with tongue firmly in cheek, garnered $1.3 billion in the same period as the App Store registered $10 billion. Now, and this is where it gets interesting, that figure is 13% of Apple apps store revenue yet android accounts for 75% of all downloaded apps (Apple’s share was 18%).
You would be forgiven for thinking, at first glance, that App Store was the only option for your business if you were investigating the options for creating an app for your company, not so. The Google play store, while dwarfed at the time of writing by Apples behemoth, is actually growing at a quicker rate than the App Store and when you take into account that Android has the lion’s share of the marketplace with over 1.9 billion installed base devices compared to Apples 682 million devices then it is not insurmountable to assume that androids share of the app marketplace is set to continue to flourish.
In fact in a report by Citigroups Mark May, featured in Barrons, he highlights that the “Google Play store that serves up applications and content to mobile devices running its Android operating system could see 43% compounded annual growth in revenue between now and 2017, growing from $1.3 billion to $5.2 billion.”
So it’s clear that android has a bright future and one that shouldn’t be dismissed lightly, while iOS has its obvious strengths it would be folly to rely on it alone. It is impossible to separate one from the other, to gain maximum reach you have to be available on all platforms, all devices, all operating systems, the only way to do this, (and give your business the chance and exposure it deserves), is to publish on both iOS and Android. But how do I do this you may say?
Well download the 3D Issue trial today and see what the branded app option can do for you and ultimately your business. (By Charlie Gallagher)
