Luxury Cars: Status Symbols Selling Like Hot Cakes

“We are quite happy with our achievement and are optimistic about our sales until the end of the year. The first nine months of this year have been a busy time for us with the launching of 10 new variants. The BMW X1 and the latest BMW 5 series have experienced a great demand, likewise BMW Gran Turismo,” said Ramesh Divyanathan, president director of BMW Indonesia.

According to Ramesh, BMW is currently focusing on sustainable long term growth and at the same time boosting energy savings as well as reduction of CO2 gas emission in each of its cars. “We will also present variants with BMW Advanced Diesel technology and introduce EfficientDynamics technology in each of the units sold in Indonesia,” added Ramesh.

Photo by Pablo Martinez on Unsplash

The improved economy is not only advantageous to Mercedes-Benz and BMW. Other brands are also enjoying increased sales with many luxury brands being seen on the streets of Jakarta and a number of other major cities in Indonesia, such as Audi, Volvo, Bentley, Jaguar, Porsche, Lamborghini, Hummer and even Rolls-Royce. (Burhan Abe)

The Jakarta Post, December 13, 2010

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